LMJPR

• Customer and Patient Testimonials for video, web and live appearances 

• Translating complex Clinical Terminology into “patient- ​(and media-) friendly” Content and Messaging 

• Media Spokesperson and Presentation Training for executives, 
  clinicians and patients

• Clinical Case Studies, Whitepapers, and Ghostwritten Articles 

• Web and Video Development (conceptualization, web copy, scriptwriting, production supervision, patient/customer liaison, off-camera interviews, etc.) 

​

• Direct experience working with Cardiology/Cardiovascular Surgery, Clinical Lab, Hospital Administration, Neurology, Oncology, Ophthalmology, Orthopedics & Prosthetics and Stem Cell specialties

​

• AdvaMed/PhRMA Code-compliant Communications and ​Marketing strategies

Healthcare Expertise

LAURA's WORKED ACROSS THE HEALTHCARE CONTINUUM, INCLUDING...

• Announcing “first-in-man” cases, new technology and therapy launches and Clinical Milestone Announcements (FDA-approved trials, PMAs, CE Mark, etc.) 

• Practice Enhancement, including Turnkey Marketing Materials, Presentation Development and Podium/Presentation Training 

• Internal & External Communications Programs for hospitals, payors, healthplan members and med-tech manufacturers 

• Specialized Sales Communications Support, including scripting & FAQs, and iPad app conceptualization/copy development
  

• ​Crisis Communications (product recalls, adverse outcomes reporting, clinical program suspensions, M&A, etc.) 

​

• Forecasting strategic marketing implications of the US Patient Protection & Affordable Care Act (PPACA aka "Obamacare")

• Serving as interim Chief Information Officer for a major tertiary care university hospital